The Complete Guide to Outsourcing Social Media Management
Companies outsource vital functions of their operations all the time, even social media marketing. The key to outsourcing social media management is to thoroughly review potential vendors and evaluate which activities are the most suitable for outsourcing. Many stakeholders will be involved, both internally and externally, and companies need to mitigate risk and ensure a transition of activities to the chosen vendor with as little disruption or friction as possible.
Why do businesses outsource social media management?
Some of the main reasons businesses outsource social media management include but are not limited to no in-house expertise, lower costs, near-term need, and/or lower priority.
Organizations regularly face the dilemma of deciding whether to build social media capabilities in-house or outsource support to an external vendor. There is no single clear choice. An organization’s decision will depend on its current circumstances, needs, and near-term objectives.
We often work with clients who need help with social media in the early stages of their business, but over time they build their team, including social media resources. Others elect never to staff up and invest in other business areas. Neither situation is more correct than the other. It is simply a matter of choosing the right path for them at the time. Considerations will change as an organization grows and matures.
